Color of Candy

color is a major part in presenting edible materials. People actually can kind of taste the food just by the color of the object. candy is one of the foods that actually attract a lot of peoples eyes due to bright contrasting colors like red, yellow, orange green, and white as you can see in the picture on the left. each color can also represent a different taste, for example the color red can suggest that that particular item is hot or spicy. the color blue can suggest cool items, the color yellow can represent a kind of lemony sour taste, the color green maybe a kind of minty taste. and orange can represent the taste of oranges. they tend to stay away from colors like brown or black.


as you see in this picture the Hershey's symbol is brown. to make up for the dullness of the logo they surround the image with a bright contrasting color which is orange. in my opinion i think it works very well and is very eye catching i think that box might be the brightest thing in that particular isle. in one way you can actually taste the peanut butter in the Reeses. due to the fact that your eye mixes the brown and the orange to give you the color of peanut butter.